Here are more details about the matching process and how we process the files you upload:This feature is available for YouTube & partners line items only.Campaign management for YouTube & partners line itemsHow Google Marketing Platform uses Customer Match data Customer Match lets you show ads to your customers based on data about those customers that you share with Google. Here's how it works:For more information about how Google uses the data files you upload for Customer Match and how the matching process works, read Customer Match is currently available on Search, Shopping, YouTube, Gmail, and Display.Customer Match audiences don't expire so membership duration is unlimited by default. You create or update a campaign to target your Customer Match audience – customers from your uploaded data file who are Google users. In Google Sheets, the MATCH formula gives us the relative position of an item in a range of cells. This should be in .csv format and no larger than 17MB (approximately 500 email addresses).Keep in mind that these addresses do NOT have to be Gmail-only. Demographic data for Google Customer Match lists . Google does not allow sharing or usage of this data outside of your managed account.
Customer Match lets you show ads to your customers based on data about those customers that you share with Google. At least 90 days history in Google Ads. 1. Requirements for using Customer Match Customer Match is not available for all advertisers. This article explains how we handle the data files you upload for use in Customer Match.The data files you upload will only be used to match your customers to Google accounts and to ensure your Customer Match campaigns comply with our policies. To use Customer Match, your account must have: A good history of policy compliance. If you’re seeing success with Customer Match, please don’t hesitate to share your experience in the comments section below!Cross-platform software to maximize your online advertising.Digital solutions for your entire funnel presented by WordStreamHear what makes us great -- straight from our customers.Analyze & improve your digital marketing -- for free!Software and consulting to help you grow your businessSoftware and consulting to drive success for your clients Customer Match is Google’s equivalent of Facebook Custom Audiences, using email addresses to target PPC ads and display ads across Gmail and YouTube. Google’s Customer Match allows advertisers to target their ads to users based on their contact information, such as their email, phone number, or address. Or, you can select the “bid only” option to show ads to people on these lists, as well as others who fit the criteria of additional targeting cities.Be mindful that any targeting that you already have set up for a given ad group will be layered in with this list. Here are more details about the matching process and how we process the files you upload:This feature is available for YouTube & partners line items only.Campaign management for YouTube & partners line itemsHow Google Marketing Platform uses Customer Match data We will first explain the MATCH formula, see the snapshot below to follow the step-by-step explanation.
This article explains how we handle the data files you upload for use in Customer Match.The data files you upload will only be used to match your customers to Google accounts and to ensure your Customer Match campaigns comply with our policies. To keep your data secure, you can hash your customer data yourself using the SHA256 algorithm, or Google Ads will hash it for you using the same SHA256 algorithm, which is … Additionally, you aren't allowed to do the following: Run ads that collect or contain personally identifiable information (PII), unless using an ad format provided by Google and designed for that purpose. Using Customer Match, advertisers can create lists of their prospective leads or current customers in their Google Ads campaigns to bring them back to their site and convert them more effectively. © WordStream. But, what will Customer Match mean for marketers? Google will try it’s best to match non-Gmail addresses to specific users and, thus far, we’ve seen that the match rates are excellent.Step 4: Paste in your email opt-out link. It took a while for Google to return the … Search the world's information, including webpages, images, videos and more. Be sure to use a descriptive title to name your list, based on the prospect attributes (believe me, you’ll be grateful you did this!). From there, select the View option under the Audiences section.Step 2: Click on the Remarketing List dropdown and select customer emails from the menu.Step 3: Create a new list for customer emails. When generating your similar audiences, we may compare the profiles of the Google users in your Customer Match audience with the profiles of other Google users.Google has earned ISO 27001 certification for the systems, applications, people, technology, processes and data centers serving a number of Google products, including Customer Match. This policy applies to advertisers using Customer Match for campaigns on Search, Display, YouTube, or Gmail. Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, YouTube, and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.Customer Match is a useful advertising tool for many business goals, from increasing brand awareness to driving conversions. In November 2017, Google Ads expanded Customer Match to include targeting by phone number and address. Google Customer Match results for mailing address list. Search the world's information, including webpages, images, videos and more.
All accounts using a Customer Match audience must comply with the Customer Match policies.